Experience
Online Editor, Rogue Media Inc.
- Establish and lead the company's New Media Department.
- Conceptualize and maintain website [Rogue.ph] through the Expression Engine CMS
- Grow online readership through social networking sites such as Twitter and Facebook
- Keep abreast of recent online design trends, future trends and standards
- Conceptualize mobile applications
- Research industry trends in the Philippines and abroad for Men’s Titles and their digital counterparts
- Maintain a blog as a Rogue staff: http://rogue.ph/blogs/jay-lara
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Executive Producer, Solar Entertainment Inc.
- Redesign, conceptualize and implement the channel’s new philosophy in covering the PBA (Philippine Basketbal Association) with quality and class
- Manage 30 staff comprised of production team and on-air talents
- Supervise live game coverages 4 times a week
- Coordinate with the Philippine Basketball Association by representing the production team in Board Meetings and League-Wide committees
- Produced corporate audio/visual presentations for advertisers and teams
Increase of viewership by 20% in 2009
Multimedia Consultant, Firecracker Media & Television
- Lead Technical Consultant for the launching of Firecracker TV, an online IPTV network and company for independent Asian films [www.firecracker-media.com]
- Organized and maintained video files for online distribution and broadcast in the UK as well as select cities in the United States and Asia
Multimedia Creative Director, Clickthecity.com
- Created the Multimedia Department to start the company’s first venture into IPTV (‘Clipcast’)
- Produced, directed, wrote and managed in-house content for Clipcast Section
- Designed and created ClickTheCity.com logo
Clipcast was a finalist in the Philippine Web Awards (2006) for Best Lifestyle & Leisure Website
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Associate Producer, Solar Entertainment Inc.
- Managed the Sports Plus Production Team
- Conceptualized and implemented the overall appearance of the channel
- Standardized graphic designs/templates and provided a consistent and clean on-air appearance
- Produced and implemented local programs and managed events
- Directed and Produced SMB Poker Bar Tour Championship
Directed Ray-Ban Celebrity Poker Challenge, the first local poker tournament to be aired on Philippine television
Segment Producer, Solar Entertainment Inc.
- Produced merchandising plugs for the channel
- Produced and Directed NBA Jam. A weekly 30 minute show
- Produced and Directed Paul Pierce: The Truth Tour in cooperation with Nike
- Produced and Directed NBA Madness 2004 & 2005. A special feature about NBA’s annual event in the Philippines to promote community and international relations
- Segment Producer and Floor Director for sports events/live coverage’s
- Segment Producer and Director for Coming With Everything: Pacquiao-Morales
Represented Solar Sports in Las Vegas, Nevada, as the only Filipino channel with exclusive rights to broadcast the Pacquiao-Morales fight
Freelance Photographer
- Advertising
- Portrait
- Wedding
- Corporate
- Travel
Published book “Everyday Warriors: The Faces and Stories of Breast Cancer”. A collaboration with wife, Cathy Paras-Lara
Held a one-man photo exhibit of images from the book “Everyday Warriors: The Faces and Stories of Breast Cancer”
Technical
Microsoft’s Operating Systems, Mac OS X, Final Cut Pro, Adobe Photoshop, Adobe Premiere, Adobe Lightroom, Microsoft Office Suite, Major blogging platforms